Inspiring Christmas Charity Campaigns

Updated 11/12/2025 — In the UK, Christmas is one of the most important times in the fundraising calendar and a huge opportunity to reach both new and existing supporters. Many nonprofits are now in full swing with their Christmas charity campaigns, and we’ve seen some truly creative ideas that not only drive donations but also strengthen donor relationships.

We’ve been so impressed with how our clients have used Engaging Networks to power their end-of-the-year fundraising campaigns that we wanted to highlight a few standouts. Whether you’re planning your next Christmas appeal or mapping out future campaigns, these examples offer inspiration for engaging storytelling, supporter participation, and digital innovation.

Here’s a round-up of some brilliant campaigns to inspire you for your own 2025 Christmas charity campaign.

Buy a Refuge Parcel by Refuge

Domestic violence charity Refuge has created virtual gift parcels that people can purchase to support their work. The gifts range from a small donation, enabling an expert to answer the call to someone fleeing domestic abuse, to a large donation that would pay for a whole day of running their Tech Abuse service. 

Supporters can even send an optional e-card when purchasing a virtual parcel as a gift, making it a thoughtful way to give back during the holiday season.

Christmas Dinner Game by RNID

Christmas is often a time when families gather to celebrate and be together during the holidays. But for deaf people, and those with hearing loss or tinnitus, it can be exhausting trying to follow dinner table conversations. 

RNID, the national hearing loss charity, has created the Christmas Dinner Game pack, which aims to not only include deaf people and those with hearing loss in the fun and festivities, but to help make others more deaf aware. 

For a £10 or above donation, donors receive a game pack which includes three rounds of family favourite games with a deaf aware twist, a dinner table centerpiece with helpful reminders for guests to communicate with each other and place cards with conversation starters. This clever Christmas charity campaign combines fun and awareness with meaningful impact.

The Little Christmas Helper by Brooke

Brooke, the horse and donkey charity, is putting working donkeys centre-stage this Christmas as they are often overlooked. Their animated video tells the story of a little paper donkey who finds himself at a Christmas dinner table where he helps move the gravy boat, wine glasses and brussel sprouts that have tumbled from their bowl. At first his efforts go unnoticed as everyone is occupied with eating and talking but then a kind hand picks him up and puts him on top of the Christmas tree – centre stage!

The landing page, Spotlight on Donkeys, hosts the video as well as information about how working horses and donkeys support the livelihoods of around 600 million people around the world. Supporters can make their own dinky donkey by downloading instructions and watching a ‘how-to’ video. People are then asked to share their creations by sharing on social media using #SpotlightOnDonkeys, an excellent example of interactive storytelling for an end-of-the-year fundraising campaign. 

Christmas Firsts by Refugee Action

When was the last time you did something for the first time? Refugee charity, Refugee Action is calling on people to help create amazing Christmas firsts for those who are navigating a new life in the UK.

A gift of £20 could provide children with a board game or a craft set to open on Christmas morning, while £50 can fund a weekly shop that gives family nourishment and comfort.

Supporters can also download a festive decoration designed by members of the Refugee Action community, add their own holiday wishes, and share it back to the charity to help spread kindness and connection.

Life-saving Vaccines this Christmas by CARE International UK

This CARE International UK’s Christmas campaign centered on delivering life-saving COVID-19 vaccines to vulnerable communities at a time when global access to vaccines remained deeply unequal. While many wealthier nations had rolled out widespread vaccineation programs, millions of people in low-income regions were still waiting on protection.

Through this campaign, CARE mobilized donors to help fund vaccine delivery, protective equipment, and essential health education across some of the world’s hardest-hit areas. Supporters could make one-time or monthly donations, directly contributing to efforts that brought vaccines to remote communities and helped save lives.

This Christmas campaign played an important role in advancing global health during a critical period, demonstrating how Christmas charity campaigns can channel seasonal generosity into urgent, life-changing impact when it’s needed most.

Gifts for Refugees by Freedom from Torture

Freedom from Torture, who provide therapeutic care for survivors of torture who seek protection in the UK, set up an online Christmas gift shop where donors can purchase gifts for refugees to help make their life a little easier and to spread some festive cheer.

There are a whole host of gifts to choose from, including a Christmas care box consisting of gloves, a hat, scarf, a nightlight, a pen and notebook, a calendar and chocolate. Donors simply purchase their chosen gift and the charity then delivers it to the recipient. If you’re buying the gift on behalf of someone else, you can send them a personalised e-card. 

Wrapping it Up: What Makes a Great Christmas Charity Campaign

These Christmas charity campaigns demonstrate creativity, empathy, and strategic use of digital tools to connect with donors during one of the busiest fundraising seasons of the year. They show that when executed thoughtfully, end-of-the-year fundraising campaigns can both raise vital funds and strengthen lasting relationships with supporters.

Each of these examples was powered by Engaging Networks, helping charities deliver seamless donor experiences that drive real results. If you’re ready to create your own impactful Christmas campaign, discover how Engaging Networks can help you inspire generosity and grow your mission this holiday season.