ENCC Toronto 2022 Highlights

In August, we hosted our Engaging Networks Community Conference in Toronto. The event brought together nonprofit pros from around North America to learn, share and connect. 

ENCC Toronto 2022 brought together our clients, partners and team members to listen to inspiring sessions, case studies, product workshop and panels to hear how leading nonprofits are using Engaging Networks to successfully raise more money and win more campaigns.

With 12 awesome sessions and workshops, we couldn’t possibly cover them all in this blog post. So we’ve picked out a few highlights. You can access all of the sessions on our website.

Using Engaging Networks to mobilize for a living wage

Oxfam Canada

Learn how Oxfam Canada‘s Attiya Hirji, Luna Allison and Mwangala Matakala used Engaging Networks’ integrated Advocacy, Fundraising and Email modules to build momentum with their multifaceted “What She Makes Campaign”.

Making your campaigns work for multiple languages and locations

David Suzuki Foundation

From setting up locales to vetting campaign creative that resonates across borders, Derek Schlereth of the David Suzuki Foundation, Joe Hallissey of Zuri Group and Ryan Baillargeon of Grassriots cover everything you need to know about creating winning campaigns for a diverse database of supporters.

From laggards to digital fundraising experts

The Salvation Army Canada

See how one of Canada’s largest nonprofit organizations turned a direct mail-only strategy into a multi-channel strategy through digital fundraising. Elizabeth Banman and Elio Rea of The Salvation Army Canada share two campaigns that raised #GivingTuesday revenue from $80,000 to $553,000 in the span of just a few years with a move to Engaging Networks and a paid media strategy.

Advantages of Engaging Networks for major peer to peer campaigns

Holland Bloorview Kids Rehabilitation Hospital Foundation

Learn from Michael Ragsdale and Gregg Wade of the Holland Bloorview Kids Rehabilitation Hospital Foundation as they detail how switching to Engaging Networks in time for their signature peer-to-peer fundraiser (Capes for Kids) increased revenue by 86%, average gift size and the general participant experience. The review key features that drive the success of the program, recent achievements, challenges and opportunities for the future.

How Campfire Circle uses Engaging Networks to diversify their giving options

Campfire Circle

From General Donation and Symbolic Giving Pages to Peer-to-Peer campaigns, there are always new ways to leverage technology to raise funds and engage with supporters. Hear from Michael Scarlett and Michelle Guignard of Campfire Circle to learn how and why they use different page types to implement these strategies for their different campaigns – ranging from holiday fundraising to a bike ride from Toronto to New York City (R2NYC).

Two key ways to improve engagement with monthly-donors

The Scott Mission

How The Scott Mission saw that open rates increased when they used a staff member’s name for the sender instead of their organization name, longer emails tend to work better than short messages and there is never too much A/B testing. Learn from Sania Xara from HJC New Media and Wendy Hughes, Mike Hughes and Alex Ng of The Scott Mission as they explain how to leverage the Supporter Hub and create email marketing automations to keep monthly donors engaged.

Building a great donor experience

World Animal Protection Canada

It’s more important than ever to build a great donor experience and show your donors the impact of their support. In this session, Tiffany Oliveira of World Animal Protection Canada explores all Engaging Networks has to offer, from marketing automation to supporter hub. Learn the tips, tricks and testing that World Animal Protection implemented resulting in increased revenue, engagement and retention. used donation form features like donor opt-in to cover transaction fees, company match and personalized e-cards to drive #fundraising revenue to all-time highs.