Imagine your action, event or fundraising pages displaying differently to users you define? Supporters in different donor groups get different ask strings and messages. Or, you can break them out regionally. Imagine the possibilities and learn how.
Let’s take a look at what may be the best conditional content feature we offer – dynamic content on page-builder pages based on a supporter’s profile. What’s a profile? This is a way you define a group of supporters that is stored in Engaging Networks for targeting and reporting purposes. For example, “All donors in California, Washington, and Oregon who have taken an advocacy action.” You can get quite granular.
When a supporter comes to a donation page or advocacy page from an email campaign, we can leverage their profile membership to display different content based on the profile to which they belong.
For example, let’s pretend that you’re running the development team at a non-profit dedicated to the appreciation of spiders. You probably have different segments for donors at different giving levels (aka profiles). This could look like the following:
- 1.00 – 100.00 donors – Daddy longlegs group
- 100.00 – 1000.00 donors – Tarantula group
- 1000.00 and up donors – Black Widow group
With these profiles, I can change the copy and content of my basic donation page to directly refer to these donors in the separate groups. You could include different images, asking strings, or thank you language because you know your prospects prefer a very different message than your major donors.
All of the techniques for conditional content that Engaging Networks offers can help you do one thing – deliver the right message, at the right time, from the right person to your supporters. For more information on conditional content on page-builder pages, check out the Supportal.
Did you know, you can also create one-click donation pages?? More on that in a later Tips & Tricks…
