Case Study
GivingTuesday 2022 is around the corner, are you ready for it? From content to donor relation strategies there are plenty of ways to fill your marketing calendars– but, what can you expect from all your hard work? That’s up for debate.
Will we continue to see positive growth similar to the pandemic-related giving of 2020? Will arts organizations and small nonprofits–many of whom saw steep declines in the past few years–rebound? Will the increased cost of living around the world and rising inflation costs result in smaller gifts? These are scary questions and ones we need to get comfortable asking in order to come out strong on the other side.
Despite the uncertainty, the numbers tell a positive story. $2.7 billion was given in the United States on GivingTuesday 2021 alone, which was a a 9% increase from 2020, and a 37% increase from pre-pandemic levels. Though, the question now is– will they be giving to your organization?
To help you prepare for November 29, let’s take a look at the predictions for this year, and how they were informed by data from 2021. Then we’ll provide some specific recommendations on how digital engagement tools (particularly, Engaging Networks 
) can help you make the most of GivingTuesday 2022.
As you put your GivingTuesday 2022 plans in motion, start with your end in mind and support it with learnings from 2021. For insightful and actionable takeaways, visit the “Giving and Community in a Time of Crisis” by GivingTuesday.
One thing we continue to be inspired by is the growth of GivingTuesday year over year while Black Friday and Cyber Monday spending was down in comparison to 2020.
It’s no secret that attention spans are shrinking and with a plethora of nonprofits that donors could choose to support on GivingTuesday – finding ways to stand out will be important. But, how? It will be a tight balance between finding new donors, engaging with long-time donors, and reengaging with lapsed donors. While every organization will have competing priorities, I like to think that a few guiding principles can help keep us on track. For me, those are: make it personal, make it easy, and make it the first of many. Luckily, there are a number of digital tools to help you, all of which can be utilized with the Engaging Networks platform.
When it comes to retention and recapture strategies, the strongest tool at your disposal will be making use of your established relationship with a donor. You know who they are and what they care about, so use that in your outreach! Consider the following digital engagement tools to help:
See how Oceana raised $20,000 over their planned GivingTuesday goal last year!
Let’s be clear: a smooth and simple donor experience is always the goal, but on a day where the public is being appealed to from the entire nonprofit community, it’s absolutely essential. Here are a few ways to help your donors make the most of their day.
So far we’ve focused on tools to help you retain first-time donors from 2021 and recapture donors from previous years, but one of the most exciting opportunities offered by GivingTuesday is of course the chance to find new people who are passionate about your mission. As the old saying goes, you only get one chance to make a first impression, so be sure you’re putting your best organizational foot forward, especially on GivingTuesday.
For more information on preparing for GivingTuesday 2022, download our GivingTuesday Checklist!
Looking for more GivingTuesday ideas and case studies? Check out tips and results from year’s past:
Request a demo today and one of our team will be in touch with additional information about how Engaging Networks can help you raise more money and win more campaigns.
